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Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin
Get Free Ebook Purple Cow: Transform Your Business by Being Remarkable, by Seth Godin
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Product details
Paperback: 160 pages
Publisher: Penguin Books; 1st edition (July 1, 2007)
Language: English
ISBN-10: 9780141016405
ISBN-13: 978-0141016405
ASIN: 014101640X
Product Dimensions:
7.8 x 0.4 x 5.1 inches
Shipping Weight: 2.9 ounces (View shipping rates and policies)
Average Customer Review:
4.2 out of 5 stars
503 customer reviews
Amazon Best Sellers Rank:
#10,139 in Books (See Top 100 in Books)
Look, so far the actual message of the book is great. And perhaps for that reason alone, I’m here to share my disappointment with a sizable issue in the text of this piece that I truly hope they take the time to fix.The glaring problem that there seems to be at least one or two very obvious typos on every page. Whether it is the misspelling of a word, a space before a question mark, or a period missing at the end of the paragraph, it makes the text harder to read.The simple mistakes in this book are ridiculous. It almost looks like it was never edited before it was put into a Kindle book. As a writer myself, I know that if I’m going to publish something for sale, I damn well better have a second set of eyes go through a manuscript before I actually take it to market. It’s a bit offensive that they charged $15 for this, when they clearly didn’t spend any money on editing.Completely unacceptable.
This is the second book I have read by Seth Godin. I think this is a great book. It covers a fairly wide market segment with a very specific subject. Although not very deep and challenging, its concepts are easily accessible and speaks to people who have no clue about marketing as well as people who are in business leadership. Although not all of the book is written for a more seasoned marketer, there is plenty of great ideas for even the most curmudgeon, stuck-in-the-mud, business person. All together, this book lays an excellent foundation for those looking for fresh ideas in stale markets.
I'm a fan of Seth Godin's direct, no nonsense style. I've read several of his other books and subscribe to his daily blog, which is excellent. This book is unique and I think it's a particular standout. The format is unusual in that it's not broken down into standard chapters, but is one continuous unbroken chapter instead. The real-life sales, marketing, and creativity examples the author shares will really help push your thinking out of the box, and each company story is listed in the table of contents as though it was a stand-alone chapter. That makes it very convenient to refer back to specific examples after your initial reading.The analysis on the Wall Street Journal's advertising style is worth the price of the book alone. Very highly recommended.
As a small business owner myself, I have made many of the mistakes noted in the book regarding using traditional marketing techniques for my business. Seth Godin explains why traditional marketing/advertising, once tried-and-true methods of product market development, are less effective (if not ineffective) due to an oversaturated, over-advertised public, and commodity products that already dominate traditional ad space in print and media.The alternative strategy is simply to do something remarkable in your ad campaigns and in your product. He provides great examples from big corporations (like the Target `big box' store) to the doctor practicing medicine that invests extra because he GENUINELY CARES for his patience. Being remarkable provides a referable product or service that the consumer can't wait to tell others about. It does require creativity to succeed, and a little good fortune to be sure.Being remarkable targets one's audience and drives a sellable differentiation. There are many ways to get there, and there is risk involved. He elaborates on this issue and provides a realistic expectation, as well as a clear time when this approach is worth the risk.The book is so relevant to this age of the internet, and provides a practical alternative to shotgun approaches to marketing: REMARKABILITY!
Short book, easy to read. A few good insights - nothing earth shattering but well worth the read. I like the philosophy of trying to build something really special, memorable and share-worthy as opposed to just satisfactory.
Or something like that. TV Ads to build and grow your business doesn't work anymore. Superbowl Ads are not what they used to be either.Who is watching TV anyway? I have not watched more than 1 hour TV in the last months, why should I, I get what I want, when I want it online on the Internet. I might not be the typical consumer, but it is a trend that is not to be ignored. Seth points out with brutal honesty that what worked for over 50 years is not or only little working anymore.Product, Pricing, Promotion, Positioning, Publicity, Packaging, Pass-along and Permission are things from the Past (uh, another "P" word). You need a "P"urple Cow, which you can promote to the early adopters, "sneezers" and Innovators to get your marketing message through to the masses who stopped listen to you and your untargeted and often intrusive Ads.It sounds harsh, but life isn't fair. The earlier you start adjusting to the changing market, the better it will be for your future, unless you want to be the captain of a ship with a leak that can not be closed and looking forward to its certain end at the bottom of the ocean. The first life boats are already gone.You better get the next one and start working on your own purple cow. :)
My company produces an American made fitness product called The Body Archer. We knew we had a winner but we were struggling with how to most effectively market our product. Seth Godin's book, "Purple Cow" was a real game changer for us. Seth is a marketing expert that many other marketing experts turn to for advice, and we now know why. His Insight about the major changes in people's buying habits that have taken place just in the past few years prompted us to do a total makeover in our marketing strategy and we're already seeing the positive results. We now have a page full of bullet points from Seth's book that we look at every day to keep our marketing effort on track. Even large, successful companies could benefit from this incredibly visionary book.
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