Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch

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Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch

Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch


Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch


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Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch

NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon“Boston Beer’s Jim Koch offers readers a six-packof wisdom.” – The Boston Globe"Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career."―Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it.Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst – or someone else’s?

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Product details

Paperback: 272 pages

Publisher: Flatiron Books; Reprint edition (September 26, 2017)

Language: English

ISBN-10: 9781250135018

ISBN-13: 978-1250135018

ASIN: 125013501X

Product Dimensions:

5.5 x 0.8 x 8.3 inches

Shipping Weight: 8 ounces (View shipping rates and policies)

Average Customer Review:

4.6 out of 5 stars

93 customer reviews

Amazon Best Sellers Rank:

#313,529 in Books (See Top 100 in Books)

Really enjoyed reading this book. No nonsense business advice straight from the man himself. It was refreshing to read a story of a successful company that quality of the product was the most important concern. Sadly you don't see that often enough. It was a really easy read that felt as relaxed as if you were sitting have a beer with the man himself (sounds cheesy I know). Have a new appreciation for Sam Adams and a fresh perspective for my business. Planning on reading this one over and over again.

Fifteen years ago I featured Boston Beer in my book Value-Creating Growth as a prime example of a well-crafted strategic construct, also well executed. Now Jim is sharing the full arc of how to build a business. Boston Beer has had, of course, it's downs and ups. 'Quench...' Can serve as a primer for established enterprises that need to ratchet up their growth. And the lessons serve equally well to paint the journey a young company must transverse.

Easy to read book. The author is very open about problems and successes encountered in his business over the years. Great insight into running a business as well as simply learning about the Boston Brewing Company. I read this for a non-fiction business book club and it lead to lively discussion and general enjoyment of the content.

As others have stated, Jim does a great job of explaining the how and why of what makes Sam Adams different. It was refreshing to hear someone else talk about many of the same concepts I've applied to my engineering teams over the years. Jim explains why it is so important to have a good idea, great people, focus on quality/safety, and work closely with customers. I've used similar techniques in high tech, and achieve similar results on a smaller scale.

Under the guise of a basic lessons for new entrepreneurs the book presents an interesting look at the growth of Boston Brewing along with some insights into the company's founder / first brewer Jim Koch. It's a brisk read that's generally entertaining and informative throughout. Even if you don't like Mr. Kock's beer.you'll probably wind up liking him.

I am not a huge book reader, I am someone who loses attention about 20 pages in. Quench Your Own Thirst was great from cover to cover. It shows the entrepreneur hardships and triumphs. I had never drank a Sam Adams before, but suddenly had so much respect for the company and immediately ran out to buy some.

Loved reading this book. I worked for Jim and the Boston Beer Company from 1987-1989 and the stories and business ideas he shared with me then appear here. I particularly like the String Theory and Better or Cheaper chapters. Jim started a revolution and did a startup long before startups were cool. You can learn so much from this book, and his stories. So take his advice, buy a six pack of the original Samuel Adams, pull up a stool and enjoy! Cheers, Jim

Great read. Jim's perspective on business is refreshing. It's so critical to have a sense of humor. I don't know that there was anything overly insightful, but reading about Jim's history and that of Boston Brewing Company was entertaining.

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Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two, by Jim Koch


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