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The Complete Guide to Special Event Management By Dwight W. Catherwood, Richard L. Van Kirk
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- Sales Rank: #1255479 in Books
- Published on: 1992-05
- Original language: English
- Number of items: 1
- Dimensions: 9.41" h x 1.10" w x 6.36" l, 1.45 pounds
- Binding: Hardcover
- 320 pages
From the Publisher
Produced by the advisors to the Nobel Peace Prize and the 1984 Olympics, it offers practical event management and marketing advice plus anecdotes in an easy-to-read format. Precisely explains how to build image recognition through sponsoring diverse sizes and types of events ranging from entertainment to sports. Covers every stage of marketing, logistics, finance, concessions and public relations.
The Complete Guide to Special Event Management
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